FREE BOOK - Limited Time Offer For Self-Employed Individuals & Business Owners.
Raise your hand if, as self-employed person or business owner, you fall into one of these 4 categories:
You do no marketing and rely solely on referrals
You do your own marketing (with little success)
You pay an agency to do your marketing for you
You buy leads from 3rd party provider
If you do, you’re making a BIG marketing mistake that’s costing you money, limiting your income, and making you time-poor.
The mistake:
Not investing in the marketing skills you need to run a successful small business.
Disclaimer:
I get it, and it's not your fault.
There aren't many good sources of information teaching self-employed individuals or business owners how to market their business effectively in professional industries.
Especially not your network, who is out of touch, and overly focused on compliance.
However, you must invest time in understanding how to best market your business and brand to avoid a lackluster lead cycle.*
If your leads are consistently poor, you will never be able to confidently:
Grow and scale your business
Build a strong, motivated team
Help the people you truly want
Step away from your business
Design your dream lifestyle
Inside this book is the ONLY simple yet insanely effective education you’ll need on marketing your business.
You won’t ever waste money on lead generation again, AND you’ll have the highest-quality customers coming into your business that you’ve ever experienced.
How to find a profitable niche and the importance of niche marketing.
How to build cohesive business and personal brands.
My five-stage content marketing plan for creating and repurposing content.
How to harness the power of social media and use it productively.
Easy strategies for building an email list and starting your first campaign.
How to run profitable ads for your business (with real-world examples).
How to convert all of this marketing effort into consistent sales.
And MORE!
In the beginning, I point blank refused to “blur the lines” between my business as a financial services professional and marketing.
I didn’t want to distract from the day-to-day running of my business.
Little did I realise by not educating myself on marketing and relying on other people to sell my brand, I was doing exactly that.
From 2006 to 2015, I did zero marketing of my own. I wasted £1,000’s on agencies who promised page 1 on Google and never delivered.
I bought leads from 3rd party providers.
At one point, I spent £20,000/month to get leads into my business.
So, yes I was getting leads into my business. But they were the wrong leads that made me work around the clock and resent my business.
I didn’t do anything about it until, just 3 days after my daughter was born, I had to go back to work.
I realised that wasn’t what I or ANYONE got into business for.
I realised that wasn’t what I or ANYONE got into business for.
You get into business to have control over your life. To have more time freedom to spend with family. To not be tied to anything or anyone.
The only solution: I had to fix my lead generation.
Fairly quickly I understood the problem:
Ultimately: No one understood or could express the value I delivered, except me.
If I was to truly sell my business in the way I wanted to and attract my ideal customers, I had to be at the wheel when it came to marketing.
So, I invested £298,798 and 7 years into learning marketing inside and out and how to personalise it specifically to my business and my desired outcomes.
There was a lot of frustrating trial and error involved.
I experienced a ton of setbacks.
They had me up at night worrying about where my next set of leads were coming from, how I’d pay the overheads, and what my next move should be.
But eventually, I came across the holy GRAIL of successful marketing that had high-quality leads streaming into my business (on my terms), AND it didn’t cost a PENNY in paid ads.
Fast-forward to today, my team of 26 has a £1.5+ million turnover.
The system I developed is so powerful I could continue to scale exponentially.
But I don’t want to sacrifice my lifestyle working 1 day a week in my business and having the rest to live my life.
Now I’m on a mission to spread the word about my system to as many self-employed individuals and professional business owners as possible…
“The book gives a great insight into the possibilities of growth within the industry and how individuals and firms can take back the reins. It gives a great introduction to social media strategies and the mindset behind the sales & consumer buying process.”
- Vishal Viyas | London Partners
“The jigsaw pieces are all in place and I now have a clear understanding of the process I need to follow to attract and sell to my ideal client. I'm a logical person and like an easy to follow, step by step approach to getting something done.
- Michaela Thorn | The Accounts Lady
“These principles work in any industry and will be valuable to both new and experienced business owners. If you implement the contents of this book, you'll never hear yourself say "I just need more leads" ever again.”
- John Robery | Direct Response Copywriter
“Gary's book has great insights that can help you navigate through gaining quality leads. Also, a helpful guide for self-improvement. Great book to read no matter what stage of your career you are at!”
- Steve Collins | Truelife Mortgages & Protection
Any self-employed individual or business owner who wants to generate ideal leads, maximise their sales and grow their business to be an independent, well-oiled machine.
Whether you’re starting out or have been in the business for decades…
These strategies are easy to master, implement and do not cost a penny!
You do not need to be a marketing, tech, or online whizz to make this work for you and your business.
The power of this system comes from its simplicity.
And because it involves zero paid traffic, the size of your company does not matter either. This will work for you as a one-person band or a team of 50.
It can also easily replace your existing, failing lead generation strategy OR compliment and enhance an existing one.
The opportunities are endless…
Any self-employed individual or business owner who wants to generate ideal leads, maximise their sales and grow their business to be an independent, well-oiled machine.
Whether you’re starting out or have been in the business for decades…
These strategies are easy to master, implement and do not cost a penny!
You do not need to be a marketing, tech, or online whizz to make this work for you and your business.
The power of this system comes from its simplicity.
And because it’s free, the size of your company does not matter either. This will work for you as a one-person band or a team of 50.
It can also easily replace your existing, failing lead generation strategy OR compliment and enhance an existing one.
The opportunities are endless…
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